Your logo is one of the most essential tools for communicating with your customers and partners. Your brand visuals reflects your company’s identity, so choosing a solid logo that accurately represents your business is very important.
Oftentimes, we need to present our logo in different places, like on our website, on our social media page, or in print marketing materials like flyers. Because of size restrictions, it is important that you have different types or variations of logos to make sure that you have an appropriate version to use for every brand touch point.
Checkout the 3 essential types of logo that you should have for your business below.
Typically, this logo will contain some combination of a tagline (which is usually short), locations (if you have multiple locations), an established date for the business, or images representing your company’s core values. Using these elements together helps create a memorable and adaptable primary logo wherever you use it. In addition, this type of logo works well when introducing yourself for the first time to your audience.
The logo must be consistent everywhere—from your website and business cards to everything. It’s one of the first things people see across almost any aspect of your design business. So make sure that you have all the logo type/variations to use for every instance!
In our Semi-Custom Brand projects, you get your logo in all these 3 different variations. This is to make sure that you have something to use appropriately across all your brand touchpoints and keep your brand cohesive!
Check out our Semi-Custom Brands. With over 5 brand kits to choose from, there sure is one that will fit your biz perfectly! Let us know if you have any questions or need help with the process. We’re here to help!
