One of the most common questions I get – “is it still important to have a website? With all the social media platforms available, is it still a good investment?” My answer will always be a Yes! Over 4 billion people are using the internet, and over 5 billion internet searches made per day are on Google. Therefore if you want to be found, a website is a must!

I cannot say it enough, but a website is a powerful tool for your business. Below are some of the reasons why you need to have your own now:

You tell your story
Unlike social media platforms, you have full control of how your website will look like and how it will function. You are not inhibited to follow certain rules. You can influence what your audience thinks about your brand by writing your own story. It is a place where your clients get to know the heart and purpose behind your biz. In return, it will allow you to make more meaningful connections so you can spread your message, vision, and mission.

Your clients expect it
Your website is a platform where you can answer your future clients’ most common questions about your brand and services. Its a place where you can give value to them, where you can educate them about what you offer. It’s not really about what your website does for you, it’s about what it does for your clients.

Cultivates Credibility
Investing in a website means that you are taking your business seriously. A web credibility research from Stanford suggests that 75% of users admit to making judgments about a company’s credibility based on their website’s design. Cultivating credibility gains trust and Your audience are likely to make a connection with you if they trust you. Think of your website as a stepping stone in building that trust.

You have to remember that your website is where your marketing strategy online really begins. So I’ll say it again, big or small – a website is essential to your business!

If you need help and would love to learn more about websites and whether it is now time for you to have one, chat me! I’ll be honored to help you in any way I can.