How To Create an Impactful and Beautiful Brand Logo For Your Business on a Budget

February 27, 2024

Every business has a visual symbol that tells its story to the world.

This symbol is called a logo, and it’s more than a picture.

A logo shows who you are to everyone who sees it. It’s about mixing your company’s values and goals into a designto make sure it shows what your business is all about. A logo must convey your business’s personality, style, and professionalism.

Creating a great logo takes a lot of time and effort. It requires experience, creativity, and a deep understanding of design principles.

As brand designers, we understand the challenges of creating a logo.With our help, you can have a beautiful logo that stands out and saves time, energy, and money.

In this blog, we’re going to show you how to get a beautiful logo for your business. This is perfect whether you’re starting your business or rebranding your current logo.

We’ve got two easy ways for you to follow.

These will help you make sure your business logo looks professional.

Strategy 1 : DIY Brand Logo

Beginning your brand’s journey is challenging.

It can overwhelm you, leaving you unsure of where to start.

When making a brand logo, you need to think about the other aspects of your branding.

It’s never just about the logo.

This step is key to building an impactful brand that reaches and touches your audience.

To guide you, we will share the client design process we use in our design studio.

You can use it as a blueprint for how you can DIY your brand logo.

Step 1: Brand Foundations

To create a compelling brand, always begin with the foundations.

This is how we start with all our client’s work.

Working on your brand foundation helps point you in the right direction.

It aligns your business’s mission and values with the target audience you want to reach.

Brand Foundations are guidelines that help you gain clarity in your brand even before starting the design phase.

To help you with this, we’ve made a FREE branding workbook that you can download.

Step 2: The Brand Design Phase

Using your Brand Workbook answers, you can select fonts, colors, and illustrations that fit your brand’s style and feel.

2.1 Colors

Colors are powerful tools to evoke a feeling. Be intentional and use colors to represent your brand’s essence. You can use our color workbook or our curated list of colors to inspire you.

2.2 Typography

Typography is one of our favorites when in the design process.

Good typography can make your brand stand out, and a poor choice of typography can break it.

Take the time to research fonts that represent your brand vibe.

You can use not more than three fonts to make your brand feel refined and intact.

PRO TIP: Always read type foundries’ policies. Some fonts cost more if you buy rights to use them for a logo or your website.

2.3 Logo Creation

Now you’re ready to make your brand logo with the fonts you’ve picked. Try different ways to create a symbol for your business name.

Remember to use some design rules to make sure your logo is easy to read, looks good, and stands out.

Sometimes, an illustration or drawing might feel right for your brand. Feel free to use that and add it as a unique touch to your brand visuals.

Don’t stop at one logo. Make a few versions!

A horizontally stacked logo, a submark, and other formats.

It’s good to have logo variations for different places you might use it.
For making your logo, it’s best to use a tool that lets you save your logo in a way that keeps it looking sharp and lets you change it easily.

We like to use Adobe Illustrator in our studio because it does all that.

Step 3: Make a Brand Style Guide
Imagine your brand style guide as a handbook for your brand’s look.

It’s easy to use and full of everything that makes your brand unique.

Inside, you’ll see your logo in different styles, your brand’s colors, and the fonts you choose. You’ll also find patterns and pictures that help your brand stays cohesive.

Even though it’s often a big presentation, you can make a smaller version for your business with Canva. To help you get started, Canva has lots of cool templates you can check out.

You can make a Mini Brand Style Guide for your business using Canva.

Canva has lots of cool templates you can check out to get ideas.

We have lots of brand board templates you can check out in the Canva library.
That’s the first way to make your logo.

But, there’s another way to get a great logo without spending a lot of money.

You can team up with a pro designer to make your brand stand out.

Strategy 2 : Using Semi-Custom Branding

What is a Semi-Custom Brand Kit?

A semi-custom brand kit is a set of pre-made brand elements that help you established your brand visual identity.

This kit usually has logos you can pick, a set of colors, fonts, and often extra designs like patterns or templates.

Even though the main parts of your brand look are already made, you can change some things to make it fit your brand’s own style and likes. This way, you can make your brand’s look unique and stands out.

These brand kits are for anyone or any business that wants to look polished and cohesive. You don’t have to spend a lot of time or money creating everything from scratch.

How does Semi-Custom Branding Services Work?

In our semi-custom branding, you pick a brand kit that feels right for your business. 

Next, we send you a simple questionnaire to learn more about your style.

Using your answers, we create your first draft of the design in 2 days.

You look at the design and tell us if you like it or want to change something.

Once you’re happy with the design, we send you all the files and some extra brand materials to help your business.

What does the semi-custom package include?
Our semi-custom brand kits include pre-made logos, a set of colors that bring your brand’s personality to life, your choice of typography and bonus templates or patterns. Additionally, we include brand guidelines to ensure consistency in how the brand is presented across various platforms.

For us, this way works best.

It lets you pay less and still get tailored branding solutions.

You don’t need to spend a lot of time and money to get quality logo assets and brand materials.


Making your own logos takes a lot of time and you might keep changing it to get it just right. Even though it makes your brand feel more personal, it can be hard to make it look unique and professional. This is important because it affects how people see your brand.

With pre-designed brand kits, businesses can easily find a style that fits them. These kits let you add your own touch, making things quicker and easier than starting all over.

Semi-custom branding gives you better quality and more unique logos than doing it yourself. This is because you get help from branding experts. We know a lot about making designs that work well together and make your brand stand out.

In the end, the semi-custom brand kit makes it easier and better for businesses to show off a strong and professional brand presence.

We can’t wait to see the amazing things you’ll create. If you choose one of our semi-custom brand kits, we’re here to help every step of the way.

xo, kaye & gerard

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